Lets imagine you are driving traffic to your site using UTM parameters.
https://site.com/?utm_source=adwords&utm_medium=ppc&utm_campaign=testAt this point we should capture a:
- Source = adwords
- Medium = ppc
- Campaign = test
Imagine you have a top banner on your page and also a sidebar button. Both buttons will take the web visitor to a signup form. Lets imagine you are trying to capture which call-to-action link the user clicked. Did they click the top banner or did they click the sidebar button?
To track this, you could over-ride the content parameter based on which link they clicked:
https://site.com/?utm_content=side_bar
https://site.com/?utm_content=top_bannerIf the user clicks on the side bar link, the resulting data that would be captured is:
- Source = adwords
- Medium = ppc
- Campaign = test
- Content = side_bar
Basically, with iTracker360, you can over-ride the utm_content & utm_term parameters for the purpose of tracking call to action links or split testing.
If you try and over-ride the source, medium, or campaign – you could potentially over-write the entire tracking cookie which means you would lose the ‘adwords’ utm data.
Here is a short video on Call to Action tracking / Over-riding specific tracking parameters.